The lifetime of a garment today is unnecessarily short. The norm is that you buy a sweater, wash it way too often and throw it out way too early. We believe in changing that behavior. The way we treat our clothes today is not sustainable in the long run.
Two generations ago everybody knew how to take care of their clothes, but since then the tradition has been forgotten. We wanted to bring it back, but with a modern solution. That’s why founders Frej, Petra and Martin started Steamery in 2014.
“I think we all need to slow down. Invest in clothes we really need, take good care of them, and hopefully one day pass them along to a new owner. It’s an essential part of the circular fashion way.” – Frej Lewenhaupt, CEO & Co-Founder